Last weekend, New Balance opened the doors to its first-ever retail concept in the Middle East located in Yas Mall, Abu Dhabi.Designed with the consumer in mind, the new space is built around the central seating system for visitors to take their time whilst they shop for a more relaxed retail experience. As well as stocking the athletic brand's staple collections, the store includes visual storytelling around its products for an immersive shopping journey. The Abu Dhabi concept space will also b...
Last weekend, New Balance opened the doors to its first-ever retail concept in the Middle East located in Yas Mall, Abu Dhabi.Designed with the consumer in mind, the new space is built around the central seating system for visitors to take their time whilst they shop for a more relaxed retail experience. As well as stocking the athletic brand's staple collections, the store includes visual storytelling around its products for an immersive shopping journey. The Abu Dhabi concept space will also b...
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